The guide will take you on a tour and introduce you. Individual excursion text

The mos.ru portal decided to figure out where the routes come from and what makes people go on excursions around the city. How to see among skyscrapers and cars ancient city? Where is the utopian house located? Who comes up with city tours and who goes on them? How to plan a route correctly and make a person listen carefully? The leading guide of the City Tour Bureau of the Museum of Moscow, Larisa Skrypnik, spoke to mos.ru about the pros and cons of being a guide, about the mysteries of Moscow and the best excursionists.

— It seems that everything about Moscow has already been told, all the city labyrinths and nooks and crannies have been traversed, and suddenly a new route, a new excursion appears - how is this possible?

— The Moscow Museum, where I work, celebrates its 120th anniversary this year. And all these years, the museum staff has been studying the city, its history, monitoring all the changes that are taking place in the metropolis. Our collection contains thousands of documents, books, photographs that are still being researched. This alone already gives many reasons for a new look at even the most trivial excursions.

There is, of course, a mandatory block of excursions. Typically this is sightseeing tour in Moscow, in Red Square, in historical center, which are intended specifically for the first acquaintance with the city - for those who want to learn about the city in which they live. There are quite a few of them - as experience shows, Muscovites often don’t know the city well. It seems to a person: I’m here, I can do everything - and he walks past interesting places, not paying attention to them. But when interest is shown, a person, as a rule, becomes our regular client. That is, someone who came once begins to come constantly. It is very joyful to see how, year after year, the popularity of pedestrian and bus excursions is growing: more and more citizens want to know as much as possible about the capital.

But there is another block of routes - those that we come up with ourselves. These are always unusual walks on which we show the city with new side. They can be thematic, dedicated to certain dates or events. So, we are constantly developing new routes through unexplored Moscow. We really want to show our favorite city from different sides; I want the participants of the walks to fall in love with Moscow just like us. And such excursions are usually in great demand.

— Can you tell us more about such routes?

— There was an interesting story during the celebration of the anniversary of Nikolai Vasilyevich Gogol. We were approached with a request to come up with a walking tour of Gogol’s places. Moreover, they asked to show not only the monuments to the writer, which are located at a distance of 400 meters from each other, not only the temple of Simeon the Stylite, of which Gogol was a parishioner, but something else unusual. This is a challenge in a sense, I really love such things. It was necessary to do a walking tour and tell a lot, a lot about Gogol. As a result, with great interest for myself, I discovered more than 20 places associated with Nikolai Vasilyevich on Arbat. Not in Moscow as a whole, but only on Arbat. Exclusive excursions are born, for example, from such an offer - to help someone with a topic.

Or, for example, an excursion dedicated to 1612 in Moscow. She was not particularly in demand; no one ever asked to take her to these places. But when the request finally appeared, it turned out that it was really very interesting excursion. Of course, excursions are also born because you yourself really like something. I love architecture, and of course I came up with a walking tour of Art Nouveau. Routes may appear after you have read an interesting book. Now there are a lot of memoirs coming out, all sorts of works by pre-revolutionary Moscow scholars, which we did not know before. You read - and suddenly you see the area completely different, not the way you imagined it, and you get the idea to take a tour of this place and show Moscow from some, perhaps unexpected side.

- How does this happen? How is the excursion prepared?

— First, the search for material begins: reading specialized literature, diaries, going to libraries and, of course, studying the very area you are going to talk about. Sometimes, when you walk the streets, enter alleys, courtyards, you discover absolutely incredible treasures that people have never seen. For example, Nikitsky Boulevard is such a front street. But one time, when I was preparing a tour there, I saw a metal gate with a door, behind which it was written that there was a shoe repair shop or some kind of hardware there. In general, the door is completely unpresentable-looking. But when I entered this gateway, I realized that this was a whole city with labyrinths. Who would have thought that this could happen? People are always very interested in this. It’s as if you are immersed in the past, and you can imagine how you would feel if you lived in this house and your windows looked out onto this courtyard….

— You said that you have developed a tour of Art Nouveau, but this is not exactly Moscow style, what are you showing?

- Because it's hiking, then it runs between Ostozhenka, Prechistenka and in the side streets. This is both Isakov Kekushevsky’s apartment building and the architect Kekushev’s own house. This is the apartment house of the peasant Loskov. We had such wonderful peasants who could invite the best architects and build houses in the northern modern style. There really aren’t enough of them in Moscow; this style is mainly widespread in St. Petersburg.

— It seems to me that the most difficult thing in your work is to make people listen; not all guides and not always succeed in this.

— You just need to know and understand: people cannot endlessly listen to a set of some facts, even if they are quite interesting, they still need some kind of release. But it’s important not to just giggle about something, but to have it tied to the topic. And by the way, on excursions sometimes the participants themselves help to find such relaxing moments. I once had a wonderful girl about seven years old on a tour of Arbat and Arbat lanes. On Arbat, every building has a story, and you want to tell about everything. I started talking about the house with knights opposite Tetra Vakhtangov and said that, unfortunately, not all the knights had survived, and this girl told me: “But I can tell where this knight went.” I ask: where? She says: “The fact is that he fell in love with this princess,” and there is a “Princess Turandot” fountain near the Vakhtangov Theater, “he fell in love, went downstairs, bought her jewelry, but she did not accept the gift. So the knight got upset and left.” This is so lovely! Now I always tell this, such a vivid perception by a child of Moscow and its history.

— How long does it take to prepare the excursion?

- It depends on the topic. There are those on which a huge amount of literature has been written, and here you just need to select what interests you. There are topics that require serious preparation, maybe even requests, meetings with some people who have information on a particular area. The residents themselves tell interesting things. It's always a lot of work.

Selecting material is one of the most exciting moments, and here it is important to control yourself. You search, read, and it’s so captivating that by three o’clock in the morning you can find yourself somewhere on the other side of Moscow. Because when you are preparing material, one fact clings to another: but the name slipped through, and why not clarify... This is very difficult, but it is even more difficult to choose something when you have collected a huge amount of material and understand that it is impossible to tell everything , — it’s always a shame to remove some information.

Then comes another very important point: you must connect all the objects... It’s clear that if the excursion is thematic, for example our “Moscow Embassy”, then everything is more or less clear. And if this is a tour along the street and there are absolutely dissimilar buildings, absolutely different stories, but you have to somehow connect them with each other, you have to get a story.

I had a wonderful excursion, I led her along Volkhonka, and one of the excursionists, as an intelligent person, warned me in advance that she needed to pick up her child from kindergarten, so in 50 minutes she would leave quietly in English. And I’m leading a tour and I understand that 50 minutes have already passed, an hour has passed, and the woman is still with us. And I tell her: “Please excuse me, but it seems you need to pick up your child from kindergarten.” She says: “You understand, I can’t leave. You finish telling the story and the next thing is so catchy that we will now see further that I just can’t leave.” This was the right excursion, since it happened like this.

There are also purely technical, special aspects that also need to be taken into account: how to stand correctly so that everyone can hear you, so that you can react to the expression of your face, eyes, so that you can see tourists and at the same time do not interfere with their vision of objects; how to stand to show the object as much as possible; how to stand up so that you can talk about several objects without leaving your place. When you prepare an excursion, it costs Extra time. For example, I’m walking down the street and, to the surprise of passers-by, I begin to run from one place to another, cross the street, come back, in order to understand where it’s better for me to put the group. And here you need to show your imagination.

There are many other nuances. For example, you need to take into account the location of pedestrian crossings: where are they located, is it convenient for you to cross from this side to the opposite side, so as not to return to this crossing through another crossing, to somehow go further along the route, because people are not interested in the same thing place to go back and forth. In general, this is actually a very big job.

— Let's try to name the pros and cons of your profession.

— I was asked this question on excursions... But it turns out that the disadvantages turn into advantages. Of course, this is a job that requires a lot of physical activity, because you need to move a lot both in the preparation process and during the excursion. And they sometimes last two or three hours, and sometimes six or seven.

Weather that we do not choose, and our Moscow weather is not pleasing, let’s say, most of the year. Next is that you are always working, because you must be on the topic of modern Moscow, know everything new that appears, new books about Moscow, new information, new objects. There is so much material that you will never be able to master it completely, but you always strive for it. As a result, you constantly train your memory, your mind, you are always on the move and constantly in the fresh air.

And people are different, and you make a lot of effort to keep attention. When this works out, I feel a tremendous moral uplift because I give my energy to people, and they give theirs in return. After an excursion I always feel emotionally charged. Everything is interconnected here, and if you like it, then you enjoy it more.

I'm not a big fan of excursions; I prefer to read about it myself. interesting places, look for them in an unfamiliar country, and also consult with local residents. But in order to have time to get acquainted with a large number of unique for a particular country or city unique places, you'll have to go on an excursion. If you decide to become a tour guide yourself or help someone you know, I think it will be a great experience.

Ways to write excursions

Before you start writing an excursion, you should know that this is a very labor-intensive and painstaking process, if the difficulties do not frighten you, and you also have big luggage knowledge, then you will definitely succeed. To begin with, let me note knowledge in what areas must have:

  • cultural studies;
  • story;
  • psychology;
  • rhetoric;
  • drawing up plans.

So, the range of areas and skills is quite wide, so writing excursions is very hard, but important work for tourists. It is excursions that help guests of countries and cities get acquainted with culture local residents, learn the history of the appearance of certain places, as well as learn the signs and characteristics of countries. At the same time, many excursions are quite boring and cannot interest tourists for a long time. Therefore, it is important for professionals to be able to create an atmosphere of comfort and interest so that the excursion will be remembered for many years.

  • route development;
  • determining the time for each place on the route;
  • taking into account bus traffic patterns if necessary;
  • writing the excursion text;
  • accounting for everyone historical facts;
  • saving links to sources (for curious tourists);
  • connection between the text of the excursion and the route.

When writing text, try use more logical connectives so that facts are not “taken” out of context, and logical consistency is preserved. Don't use complicated language, the text should be understandable to every tourist.


Don’t write “dry” texts, make the excursion bright and memorable. Tourists will not remember many dates, names and other historical formulations; fill the test with “spiciness” and “piquantness” so that attract listeners.

State cultural institution

4. organization of the inspection

5. availability of a route

TO features museum excursions should include greater mobility and frequent changes of topics and routes due to the constant development of the exhibition (introduction of new topics, exhibits, partial reexpositions, etc.). The museum tour is limited by the space of the exhibition room. The guide cannot pause during the excursion; its ability to relax and prepare the group to perceive new material is limited. Often, exhibits that appear before tourists in variety and multitude scatter the group’s attention, and the guide has to put a lot of skill and effort into organizing and directing the audience’s attention to the desired exhibit.

All of the above should be taken into account when preparing and conducting a tour of the museum.

Depending on the breadth of the topic and the depth of its disclosure, excursions are divided into overview and thematic. Also in some cases there are cyclic excursions.

The most common type of excursion is sightseeing tour.

Its purpose is to give the visitor a general idea of ​​the museum, its collections, and the exhibition as a whole.

Thematic excursion is a tour of one specific topic. It sets the task of a complete and deep disclosure of the topic while using the maximum of relevant material presented in the exhibition.

Thematic excursions are not possible in all non-state museums. Their presence depends on the profile of the museum, the nature of its main theme, exhibition space, the number of sections and topics, and most importantly, on the variety and richness of museum material.

Cycle excursions For non-state museums, this is a rare phenomenon, since they require combining excursions with a single theme, working with the same group of visitors in a certain sequence for a certain time.

II. Preparation museum excursion

1. The beginning of work on a new excursion is determination of the topic, purpose, range of issues that need to be covered.

All these components of the initial stage of work depend, first of all, on the profile of the museum, the collections that are presented in the exhibition, as well as the demand of visitors.

IV. Guided tour methodology

The main methods and techniques for conducting an excursion are outlined in the process of developing its content. However, they receive specific forms and a complete character only after special testing at the exhibition, in conditions as close as possible to an excursion. The guide must, in practice, choose the most successful methodological techniques for a given exhibition.

The following are distinguished: general techniques conducting the excursion:

2. story

In practice, they all act in interconnection, ultimately forming a single excursion method. Its main requirement is an organic connection between the show and the story, but, as a rule, in the process of conducting an excursion, the show precedes the story. Displaying an exhibit is not a simple demonstration of an object. Each material presented in the exhibition carries certain information and plays a certain role. The guide’s task is to convey this to the tourists.

When conducting a specific excursion, show and tell methods are implemented through a number of techniques, such as:

1. verbal or mental reconstruction (recreation of an event based on the materials presented in the exhibition)

2. comparison

3. quoting the exhibited documents (the excerpts read out should be skillfully combined with the display of the exhibit itself, helping to reveal the topic)

Conversation is an integral part of any excursion. First of all, these are the introductory and final parts of the excursion, which were discussed above. Individual elements Conversations are also introduced into the main part of the excursion, having thought through questions for the excursionists in advance.

In addition to showing, telling and talking, which form the basis of the excursion methodology, additional techniques are often used in museum excursions: listening to sound recordings of the memories of participants in the events discussed in the excursion, watching videos, filmstrips, etc. It should be noted that resorting to such methods should be used only in cases where this material is bright, emotional, and rich in information. The duration of such “inserts” should not exceed 4-5 minutes. Otherwise, the attention of tourists will be scattered, and interest in continuing the excursion will decrease.

For a more complete disclosure of the topic, with a small number of exhibits, you can resort to the use of additional, auxiliary material not included in the exhibition: photographs, reproductions, copies, diagrams, maps, drawings, etc. (the so-called “tour guide’s briefcase”).

V. Some rules for conducting an excursion

The success of the excursion depends on many factors. The guide is required to:

Knowledge of the material

Correct speech

Impeccable look

Ability to establish contact with a group, etc.

During the excursion, the guide must arrange the group in such a way that the excursionists, without exception, can see the exhibition material with which this moment work is underway. The guide's place is between the group (1.5 m from it) and the stand. When showing this or that material with a pointer (unless a document is being read out or certain features of the exhibit are indicated), the guide should be addressed to the group and observe its reaction. The guide's indifference to the behavior of the audience, as well as his display of a bad mood, are not acceptable. The guide is a kind of actor. And the success of both the entire work of preparing the excursion and conducting it for a specific excursion group largely depends on how he prepares his role and plays it in public.

VI. Improving the excursion

Before going out with a prepared excursion to a group, the guide must present it to a more experienced and knowledgeable employee for audition, and then the excursion is officially accepted by a commission, which may include representatives of the museum administration, staff members, and members of the Museum Council.

But even after the commission accepts the excursion, the work on it is not considered completed.

It is necessary to continue studying the chosen topic - get acquainted with new publications, clarify information about the exhibits, listen to tours of other guides, analyze the reaction of visitors.

This will make it possible to constantly improve the excursion, make it more relevant and attractive for tourists, and, consequently, increase interest in the museum as a whole.

I drink coffee and stick cloves into oranges - getting ready for the excursion..

The aromas of citrus and cloves remind others of winter. People passing by my table smile. Orange-clove therapy also works for me: I joyfully run out into the street, and there is snow... the first of this year.

Hello, Christmas excursion! No, today is my birthday. Children are wonderful and parents are amazing!

I am often offered to lead excursions for children, considering it something quite difficult. In my opinion, a children's excursion is an amazing thing, simple and complex at the same time, but it is important that you immediately feel dedication, gratitude and love from the children.

What is the most important thing in a children's excursion?

A few tips for moms, dads, grandparents who walk around St. Petersburg with their children and want their children to listen and hear your historical stories:

1. Think in vivid images that children understand.

First, you yourself must see the image of what you are talking about. The picture should be colorful, detailed and evoke feelings for you personally.

For example, the gardener Eliseev grew strawberries in the greenhouse for Count Sheremetyev at Christmas. The guests are in amazement, the count exclaims in excitement: “Ask for what you want!”

I imagine everything very vividly: the count’s doublet, the wicker basket, the snow outside the window, frost down to -40 and the aroma of strawberries. So it's easy to tell. And questions arise naturally for the children: “What happened next, what do you think?” If the picture is bright, then the guys can easily come up with ideas and immerse themselves in the story. Where did the Eliseevs go when they became free? What did you start doing? Was it easy for them in St. Petersburg? What would you do in their place if you had 100 rubles? And here it would be good to move from words to action.

2. Find a thing, a detail that characterizes your hero, story.

It’s easier, of course, to use an illustration, picture, photograph. But the best thing is to find a thing that you can touch, smell, and guess the riddle associated with it. For example, with the Eliseev merchants, I give the guys an orange, with the letters of their surname written in carnations on it. The letters are scattered and you need to form a word from them (Eliseev began selling oranges on Nevsky Prospekt).

When talking about Peter I, I like to give children a map of the area of ​​St. Petersburg in the 18th century and suggest drawing a rough plan of the city (this is for older children, of course). When we go to the Photo Salon, I give a photograph and suggest that you find the point from which it was taken. IN Summer Garden I invite the children to sculpt some of the sculptures themselves. Everything that the children touched and made an effort to solve will be remembered by them for a long time.

It’s not easy to find something that hits the mark, as they say, but the process itself is worth it! For me personally, this is the most interesting thing about the excursion: the process of searching for that very historical detail.

3. Less is better, but better.

Children do not remember dates, especially when they are standing, listening even to the most interesting stories 5-7 minutes at most. Therefore, the entire historical story should be packed into 15-20 minutes, and the entire excursion into 1.5 hours maximum.

And after such an immersion, leave children with a desire to learn more, but on their own. It’s not like “I told you everything, but now I remember, listen to me carefully.” No! Fill your communication with dialogue, searching, jogging, photographing and discovering places.

4. Encouragement, prize, snack at the end of the historical walk.

After the excursion we go to lunch, dinner or afternoon snack. It will be great if the food you offer the guys is related to today's walk. Maybe not all of it, but again the detail will be remembered for a long time and will make the meal “historical” and exciting. And even if you feel like the kids are tired of historical information, you can just say that this is what our hero loved.

If you have boys and you have visited the Suvorov Museum, then eating buckwheat porridge and cabbage soup in bread is a must. And if your heroes are emperors, take with you a lace napkin and a couple of porcelain plates. Even during military campaigns, emperors ate simply, but always with silver and on porcelain. And this day will be special.

5. And the last thing, my favorite: it’s easy to forget everything they tell you and everything they show you, but we will never forget the atmosphere when we feel good.

Be surprised, play, discover history with your children! The love for the city is inside us, and the child feels and understands everything, we just need to talk about this love creatively. I have approximately the same approach to adult excursions. And even if colleagues in the workshop do not always understand this, awakening the inner child in a serious adult is very exciting!

On the screensaver is a fragment of the photo jasoncedit/Flickr/CC BY-NC-ND 2.0

Tripster changed my life. This site allowed me to throw away the prepared stack of resumes and do something that has been bringing joy, pleasant amounts of money and an incredible number of interesting people into my everyday life for a whole year now. And all this in a mode convenient for me, and not five days a week from nine to six.

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The best audience comes to us from Tripster- smart, educated, curious, open to everything new people, with whom it is a great pleasure to work. We are on tourist market 5 years, and we have something to compare with Of all imaginable partners, Tripster is by far the best. The work of the support service is incredibly professional; these amazing people are ready to personally deal with any problem that arises, help with advice and simply support. And another extremely important point for us is fantastic marketing. With such competition, is it possible for guides who have been working for a long time and have received a huge number of excellent reviews to break into the “stars”? We can say with complete confidence that this is possible. Everyone, everyone, everyone who in one way or another puts effort into this wonderful project! You are crazy beautiful!

The service is very convenient. You can negotiate with the traveler directly, without intermediaries, and resolve issues on shore. An excellent commission-booking system; it is much nicer to think that the guide himself does not pay anything to the site for accommodation, since this is the price of booking by the traveler and at the same time a guarantee that the excursion will take place. Notifications arrive on time, it is possible to mark busy days and hours in the calendar, a convenient interface, and communication with mail. Support will always help resolve issues. In general, the best service for guides: there are many opportunities for creativity and creating new excursions. Thank you very much to the entire Tripster team for their work!

During the six months of working with Tripster, I made many friends, visiting my favorite city. Precisely friends, because every traveler, coming to a meeting, intends to get acquainted first of all not with historical site or museum exhibits, namely with interesting person, capable of expanding the range of his knowledge in a particular area.

AND the best remedy The Tripster service helps you find new friends who can appreciate your knowledge and hospitality. This is a professional team, always ready to help you with any questions regarding the organization of a particular excursion. The main thing is your idea! Offer travelers exactly what you know best and what you love to do, and the results will not be long in coming. I began receiving orders for my excursions from the first days of posting on the service. Come up with your own original route or entertainment in your hometown. I wish you success in our common interesting and exciting business!