Name of the travel company. Travel company name

Many of us have been surprised more than once when faced with an awkward name travel companies like "Ice-nut", which can mean ice nut or crazy nut.

How can you not understand that a competent name for a travel agency will be the first step towards payback and profitability, towards an increase in the number of clients and further capitalization! And an unsuccessful one will cause a spasm in the throat, an association with sourness and complete rejection, such as Lemon or Lime.

When thinking about what is the best name for a travel company so that it makes a profit, you should know that such a name requires:

• recognition. The name of the travel company should easily remain in the memory of clients. If it is too long and complex, it will not cope with this function. After all, it is much easier even for your friends to recommend a company with a light, beautiful and euphonious name that is pronounced without hesitation. Try not to use foreign words, because not every potential client associates the word travel with travel;

• uniqueness. This is a very desirable condition. Your company is individual, it is one of a kind and is designed to distinguish your business from many competitors. It is impossible for a person, upon hearing the name of a travel company, to say: “Which one?”;

• customer focus. The name should be chosen based on the age category of potential clients. You should rely not only on age, but also on the income of the target audience. For example, people with income are unlikely to contact a travel company called "FreeTours", but students are happy to do so.

As an analysis of the age of travel agencies shows, those whose names are close to ideal are more likely to survive and exist for a long time, for example “Around the World”, “World Tour”, “Aventura”.

If you have not yet found a name for your travel company, then try the following:

- decide with the target audience. Any information about potential clients, knowledge of their age, gender, habits, income, and preferred vocabulary will be useful to you. You need to think about what emotions and associations the chosen name will evoke in these people;

- think over your key competitive advantage and, if possible, add it to the company name;

- swipe small survey. To do this, contact a target group of at least ten people. They should try to guess what exactly the organization with the name you chose does.

Six ways to name a travel company:

You can come up with the most pretentious name, but what you shouldn’t do is use other people’s already promoted names, changing them to a slight extent and thereby attracting some of the clients to yourself.

If the names are confusingly similar, then the company having priority has the right to demand compensation for lost profits.

Copyright "All-Russian Business Club"

Product or service: There is quite a lot of competition in the Ukrainian tourism market, but at the same time there are free niches.

The market is divided between several large travel agencies:

“GAMALIYA”, “SAM”, “YANA”, “FEERIA”, “TEZTUR”, “TURTESS”, “KARYA TOUR”, “ANEXTOUR”, “GALOP THROUGH EUROPE”, “THE NETWORK OF MINOR TRAVEL AGENCIES”, SAGA, “ROSA VETROV.”

However most of their products (tours) are sold through retail points of sale of small travel agencies (except for “GALOP AROSS EUROPE” and “THE NETWORK OF LAST NIGHT TRAVEL AGENCIES” - these are franchise networks selling tours of “their” tour operator).

The main target groups to which their advertising is directed: middle class(primarily office workers) and youth, students

Demand for different destinations changes depending on the season. Bursts of tourist activity among “beach” holidaymakers occur from the beginning of spring to the end of autumn. From late autumn to late winter - ski resorts.

The key points when purchasing a tour may be the following:

Price factor

Sensitive attitude of the manager when selecting a tour

The customer’s confidence that this company knows what they are selling

The customer’s confidence that for his money he will receive exactly what he expects, without surprises, for example, with a room when checking into a hotel

Popularity of a particular resort

Good impressions from a past vacation and a desire to visit the place again

Advice from friends Target audience: 20-50 years old

From $800 per month

Education: higher, secondary specialized

Willingness to try something new

Current purchasing behavior patterns:

Have a vacation budget. I saved all year. Looking for a vacation within this budget. Every $10 counts.

I have a free week, why not go on vacation, but I don’t know where yet. I'm willing to pay depending on what I choose.

Honeymoon trip. The budget is limited, we will choose everything very carefully, but at the same time, not the worst.

For sporting events (football, Olympics, etc.). Housing and transportation are not that important in principle. The main thing is to buy everything together, as a package of services.

Our clients:

Office workers who can rummage around our website all day long, choosing tours. They will make a couple of calls before purchasing and come to the office once to pay.

People “originally from the USSR”, from 40-45 years old, of average income, are accustomed to buying “tickets”, choosing between Crimea and Sochi. Instead of the words all-inclusive, they prefer “three meals a day.”

Young people a la students who need to relax for a week or two. It’s no longer acceptable for a savage, and there’s still no money for 5 stars.

Mother father me. Families with children over 1 year old. Problem statement: It is necessary to develop a name for a travel agency.

The name should correspond to the company’s field of activity (tourism, travel, recreation), or indicate this field associatively, but you should not focus on the formulaic words for travel companies “tour”, “travel”, well-worn images (Columbus, Continent, Equator etc.), especially since most of them have long been used among the names in this field.

The company's positioning is based on competence and a personal approach to the client: here you will choose what is right for you. Here they know how to help you optimally combine all your holiday requirements and choose Best offer.

Possible associations/emotions:

Old and good acquaintance (Crusoe, Captain Grant, Vrungel)

Traveler characters (Columbus, Marco Polo - it is ESPECIALLY important to check in a search engine if there is such a company)

Correctness (the feeling when we hold an encyclopedia in our hands, as if everything here is so clear and correct) (Master, Virtuoso, Atlas of the WORLD, Globe, Compass, Compass, Chronograph)

Epic and historical (Atlantis, Aeneid, Odysseus, Argo, Silk Road, From the Varangians to the Greeks)

Confidence and reliability (Three Whales, Captain, Admiral, Navigator, Route)

Joy (Sunny Day, Victory, Rainbow, Delight, Extravaganza, Grand Prix)

Waiting for a pleasant surprise, a holiday (like waiting for a gift under the Christmas tree in childhood) (Fiesta, Carnival, Scarlet Sails)

Flirting (Evening Breeze, Rendezvous, Meeting, Night Pier)

Neologisms are only possible in Russian or Ukrainian. No foreign neologisms.

Submission form: RUSSIAN AND UKRAINIAN writing.

Example: evening evening

(words separated by a space so that auto-reject works).

Number of words 1-2 Additionally: It is necessary that Russian and UKRAINIAN spellings be as identical as possible.

Example: water water, evening evening.

Unfortunate option: World of travel Svit Mandriv

A foreign name is possible if all other conditions are brilliantly satisfied.

At the same time, words like “Fiesta”, “Bravo” are not considered foreign languages, that is, words like them, which have long been included in our language (Russian and Ukrainian), can be used.

Before submitting a name, check it in a search engine; if such a travel company exists on the Ukrainian market, you do not need to submit a name.

Of the existing Ukrainian travel agencies, I like the names of the following: “Fiesta”, “Marco Polo”, “Kiev Sputnik”, “SAM” (slogan “Choose yourself!”), “Gallop across Europe”, “Extravaganza” (slogan “Travel Extravaganza”) .

As unsuccessful examples:

Larisa-Tour, Maria-Tour, Boris-Travel and the like (and everything connected with the names of people with the prefix -tur), Super-Tour, Hot-Tour (banal English words with the same prefix -tur, -travel) , Columbus, Magellan, Equator, Continent, Continent, Compass (and other tourist banalities), TourGO, TourON (in other words, English neologisms that will not be understood either there or here).

Options from the first generation that were not suitable primarily because they are busy or too banal or they are foreign words:

Comtour

Suntur - solar tour

Pantur (Pantur) all tours

Gulf Stream

Concord

Nova-tour

Route

Dobre tour

Tourist

Going on a hike (vpohod.com.ua - free)

Gait

Exoworld

Continent

Eurovoyage

Pilgrim

Magellan

Choosing a good company name is a big plus in business promotion. This statement applies to any field of activity, including tourism. Try to choose a name that will resonate with the characteristics of your agency.

If tourist agency specializes in beach holidays, then its name should be associated with the hot sun, warm sea and snow-white sand. Write down words that you think are associated with beach holiday. Ask your friends to do the same. Perhaps they can offer you interesting option. You can also iterate through the names beach resorts world and weed out the most sonorous and memorable of them. Considering that most popular names are already taken, the selected option can be diversified with additional words. Suitable options could be: paradise, sun, beach. Play with sonorous letter combinations and endings that are popular in tourist naming.

If most of your tours are sightseeing in nature, look for words related to geographical discoveries and features different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. A source of inspiration can be historical events, architectural terms, names of ancient cities.

If you are planning to open a religious tourism agency, you should pay attention to words related to the history of temples and monasteries, as well as biblical motifs. A good option could be a name that contains the words blagovest, yuletide, intercession. The name of a travel company may be associated with healing springs and general physical health. Considering the fact that pilgrimage initially involved a long journey to a holy place, words associated with wanderings and distant lands can be chosen as a name. For example, your company may be called “Path of Purification” or “Blessed Land”.

For the device agency honeymoon trips, you should give preference to words that are closely related to the happy moments of the newlyweds. Romantic and tender words may be a suitable option.

Video on the topic

note
Assistance in choosing a name for your travel agency. The name of a company often determines all its successful work, and here, too, one cannot do without professionals. Now all you have to do is begin the work process itself and take the twentieth step, which, with such careful preparation, can safely be called a step to the pinnacle of success. Today, many people have the idea of ​​opening a travel agency.

Helpful advice
What is the name of the travel agency? You can use some variations with exotic fruits (papaya, mango, etc.), Paradise, Riviera. Experiment with verbs of motion (to go, to go, here, etc.). The names of landmarks are often taken. You can try cartoon names (Gummi Bears, etc.) Plant names (magnolia, etc.) Combinations with the words tour, cruise, vacation, travel.

A wise proverb says: “Whatever you call a ship, that’s how it will sail.” A liquid name in itself guarantees a certain percentage of the success of the entire enterprise, since it can attract attention, cause pleasant associations and force you to take advantage of the offer.

Choose a concise name. Simple short words will be easier to remember by buyers of your services. In addition, the name of a website for a company based on a short name is easier to dictate. This means that potential tourists will visit it more often.

Imagine your target audience and make the name consonant with their priorities and interests. If the services provided by your company are aimed at high-income tourists, emphasize elitism, prestige and status in the name. If you want to attract the attention of low-income customers, emphasize cost-effectiveness in the name.

Make a list of your competitors and analyze their company names. Understand the secrets of these names and the effect they have. This will inspire you to make creative mini-discoveries and give you some new ideas.

Avoid standards. Come up with a memorable word so that the name of your travel company does not merge with the general stream of names containing the word “tour”.

Make up a title in two parts. The first should contain information about the type of your activity. For example, "Bureau exotic tours"or "Extreme Travel Agency". In the second part, reflect the specifics of your company. This part should be bright, unique and indicate the direction in which you are working.

Write a list of associations that your company name should evoke. Then find dictionaries of the languages ​​of the Slavic group and translate the list into Czech, Ukrainian, Polish, Bulgarian, Slovak. The translation will be intuitive, and the sound of some words can be very advantageous.

Having chosen a few of the most successful names, in your opinion, conduct a short sociological survey. Find out the associations that people around you have with each of the names. Write down their answers and discard those titles that convey a negative message.

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Choosing a travel agency is very important for successful, have a nice holiday. That is why it should be taken as seriously as possible. The sooner you start searching for the perfect travel agency, the better.

How to approach choosing a travel agency?

First of all, you need to start collecting information. Nowadays, almost every agency has its own website on the Internet, which has a lot of reviews. Unfortunately, there is no way to know which of them are true and which were ordered by the agency. That is why it is worth paying attention to details that cannot be faked or ordered. First of all, this is work experience in the services market. All other things being equal, give preference to companies that have been in business for more than five years. At a minimum, such a company has gained experience and built important relationships with tour operators.

As for reviews, it is better to collect them from relatives, acquaintances, friends and colleagues. If the majority of reviews are positive, feel free to contact the agency. If at least some percentage is negative, think about looking for another company. It is worth noting that negative review should not consist of remarks like “I didn’t like the towels at the hotel, we were promised blue ones, but these were white.”

Before you go to a travel agency, determine for yourself what kind of vacation you need. This will make communication with company employees more productive and easier.

Personal visit to a travel agency

After collecting information, it is time to look into one or more pre-selected agencies. Everything is simple here. If company employees are rude or simply indifferent, run away. Most likely, any emergency situation in such a company will be resolved in a long, unpleasant way and with possible losses for the client. However, company employees who fawn over you excessively do not guarantee results either. A friendly, calm attitude, a willingness to answer everything, even the most boring questions from clients - this is what distinguishes good specialists.

Pay attention to the surroundings of the company. Good, reliable companies take care of interior design at a high level so that clients feel comfortable in the office. A dirty or dark room does not promise anything good.

Focus on the company's pricing policy. Study market offers. Excessively inflated prices for tours are unlikely to attract you, but you should not recklessly buy a trip at too low a price.

Of course, sometimes you can catch a last minute tour or a promotional tour for very little money. But if a regular tour to Thailand, Egypt or Turkey costs several tens of percent lower than the market average, you should be wary. Most often, in such cases, the company saves on accommodation by selecting bad hotels with a low level of service for tourists.

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The topic of the excursion should not be confused with its name. The name of the excursion does not always fully reflect its topic.

The purpose of the name is to activate the attention of tourists, interest them, and prepare the audience for the upcoming excursion.

In formal logic, the word “title” is sometimes replaced by the word “name”. The name of the excursion (its name) is a linguistic expression in direct or indirect form denoting its content.

The name of the excursion should express one meaning; here homonymy should be avoided, i.e. the possibility of giving the name different meanings.

The names of the excursions must be accurate, not allowing for double interpretations such as: “On the roads of the Great Patriotic War,” since it is unclear which war the topic is dedicated to - 181.2 years or 1941-1945. The names “Battle of Moscow”, “Battle of Borodino”, “Childhood of the Great Russian Poet” will require the same clarification.

The name of the excursion can be simple or complex. In a complex name, its second part seems to complement and explain the first. For example: “Malaya Zemlya is a legendary springboard of courage”, “Sayano-Shushenskaya hydroelectric power station is the pearl of hydropower”, “Krasnoyarsk State Reserve “Stolby” - unique monument nature", "Southwestern region of Moscow - an area of ​​mass housing construction".

The same topic may have several names depending on the composition of the participants and the task at hand. For example, in Leningrad sightseeing tours around the city are named: “From Old Petersburg to Socialist Leningrad”, “City of the Great Lenin”, “Leningrad Today and Tomorrow”, “Leningrad from the Board of the Ship”, “Know and Love Your City” (for children). Possible names for evening excursions and walks: “Evening lights tell a story”, “Visiting the evening city”, “Evening Riga”.

The industrial excursion to the automobile plant is called “With the Golden Hands of the Workers”, “The Heart of the Automobile Plant”, “The Story of the Main Conveyor”, “People of the Fiery Profession” (about metallurgists), “People Light the Stars” (about miners and the custom of lighting stars over piledrivers best coal mines), “Journey into the world of letters” (typography), “Smell of the native land” (on a field state farm).

The names of many thematic excursions are expressive: “Bronze and granite will tell”, “The Don steppes remember” (to the places of battles of the First Cavalry Army), “Legends lead the way”, “We took its soldiers from the Entente”, “Behind every name is fate, behind every name has a story”, “Heroes of Senate Square”, “There was a village called Krasukha on earth”.

The name of the excursion can be words from popular songs, for example: “Raise the fires, blue notes”, “Where the Motherland begins”, “Along and along the river, along and along the Kazanka” (motor ship), “On the wild bank of the Irtysh”; lines from popular poems: “Kazan rises like a legend”, “Again it is the native side” (Nekrasovskaya Karabikha); various expressions that have become popular: “Vladivostok is our city”, “People, be vigilant”, “Intendant of the Revolution” (about the People’s Commissar of Food A.D. Tsyurup).

At the new one travel company There may be significant start-up capital, a conveniently located office, an excellent management team and a professional director, but an unfortunate company name that can nullify all financial investments and efforts.

So, what should you call it so that it is sonorous, memorable and reflects your uniqueness?

The name of a travel agency is an important tool for promoting the company’s services on the market.

Choosing the right name will help:

• stand out from competitors;
• create an associative corporate identity that will work for the company;
• create the necessary image without additional financial investments;
• make a commercially viable brand to sell.

Selecting the first part of the name of the travel company

A successful choice of the first part, indicating your type of activity, will allow you to differ from other non-tourist companies. Below is a list of different options from which you can choose or modify:

• Travel Agency
• Travel Company
• Individual travel agency
• Extreme tour agency
• Exotic travel agency
• Unusual travel agency
• Travel agency
• Travel Bank
• Travel boutique
• Travel agency
• Tourism and Recreation Bureau
• City network of travel agencies
• City travel agency
• Travel Club
• Travel store
• Network of travel salons
• Travel company
• Travel service
• Travel agency
• Travel Bureau

Selecting the second part of the travel agency name

Having previously determined the type of activity, characteristics of the intended audience, priority tourist destinations and personal preferences, it is necessary to come up with a main name, preferably reflecting the specifics of the company’s activities.

• Russian language dictionary;
• a dictionary of foreign words (for example: if you plan to study Greece, then a Greek dictionary, France - a French one, etc.);
• geography textbook;
• travel magazines;
• guidebooks;
• world map.

Checking for uniqueness of a name

Before registering a company with the chosen name, it is necessary to check the presence of existing companies with a similar name on the market. The easiest way to do this is by searching on the Internet. Take the time to check so that you can work calmly without thinking that you are someone else's double.