How to start a business organizing individual tours? Features of organizing a family weekend tour Description of the weekend tour.
Job number:
Year added:
Workload:
Introduction…………………………………………………………………………………..3
1. The relevance of the development and promotion of weekend tours……….5
1.1. Definition, specifics of weekend tours …………………………5
1.2. Generating demand for weekend tours…………………………6
1.3. Target audience of consumers of weekend tours………………7
2. Problems of forming weekend tours and the possibilities of their solution…………………………………………………………………………………..9
2.1. Problems in creating a service program for weekend tours ………………………………………………………………………………9
2.2. Approaches to developing a service program for weekend tours……………………………………………………………….13
2.3. Offer analysis Russian tour operators for weekend tours………………………………………………………………………………..18
Conclusion…………………………………………………………………………………21
Excerpt from the work:
Some abstracts from the work on the topic Features of organizing weekend tours for Moscow residents
Introduction
When exploring the possibility of tourist recreation, the emphasis must be placed on local residents. This is due to the fact that increasing the standard of living and economic opportunities of a person, development transport infrastructure, the development of television and the Internet as information channels is increasingly contributing to the development of interest in domestic tourism, including weekend tours.
It is necessary to take into account that the most important indicator of the effectiveness of management of tourism enterprises is the satisfaction of the consumer - tourist, traveler. This indicator cannot be achieved without targeted and modern management of tourism enterprises. Based on the above, issues related to the management of subjects of the tourism industry, which includes the development and design of tours, are of high relevance today.
The purpose of the work is to develop proposals for the development of weekend tours in Moscow.
The object of work is weekend tours.
The subject of the work is demand analysis and development of a weekend tour.
Tasks:
1. Conduct an analysis of the relevance of developing and promoting weekend tours.
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1. The relevance of the development and promotion of weekend tours
1.1. Definition, specifics of weekend tours
Very often, weekends or long holidays for which Russia is famous lead ordinary people into confusion. We are already quite tired of everything that our beloved capital can offer us, but we want something like that!
But Russia is rich in regions that can fill our lives with bright and memorable adventures. And sometimes we don’t even think about relaxing in its vastness. A weekend tour is a way out for those who are looking for adventure and want to rediscover Russia.
Active weekend tours in Russia are short-term adventures. They will give you strength for further work. You can choose a specific type for them active rest and more close area our country.
The good thing about such tours is that they give you the opportunity to change your boring environment in a very short time. They are a great distraction from everyday work and allow you to recharge with new impressions in just a couple of days. “I wish I could go on vacation soon...” - this is what they often say, meaning a long summer vacation Abroad. But who said that you can’t relax in 2-3 days without leaving the country? Take a break from Friday to Sunday!
Many Russian tourists choose such a vacation more than once or twice a year. They travel regularly, changing regions, types and directions of active recreation. A two-day vacation is good for trips into nature with the whole family; it does not require long preparations or covering long distances.
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What is the article about?
Business on organization individual tours - this is the know-how of the tourism business in Russia. In foreign countries, travel companies have long been offering each client a tour based on his personal preferences, hobbies and lifestyle. Russia, in this regard, has remained one step behind; tour operators offer everyone the same routes and attractions, both in Russia and abroad.
Individual tour - what is it?
First, let's define what is hidden behind the phrase “individual tour”.
Imagine that you, as a client, came to agency X, wanting to visit St. Petersburg. It would seem, why do you need an agency? Buy a ticket and hit the road to famous sights and memorable places. But you have already seen Peterhof and the Hermitage and were shaking with horror in the Kunstkamera, and now you want to explore St. Petersburg from the other side: visit restaurants, exhibitions, visit bars, clubs. Organizing a vacation for you exactly as you have planned and imagined, and not going beyond the established budget, is an individual approach.
Organization of individual tours must take into account the client’s wishes, his budget and the time allocated for rest. Here, more than anywhere else, the principle “The client’s desire is the law” should work - within the legal framework, of course. In fact, organizing such a trip is possible for anyone who is able to use the Internet, telephone and knows how to listen and hear the client.
If you have not yet been inspired by the idea and have not planned out the whole labor process independently, we will tell you how to organize a business, what is needed for this and how quickly to expect results.
Where to begin?
Step one. Starting a business from scratch requires a preliminary analysis of the consumer market and collection of information about competing companies: directions, prices, how many years on the market. Determine whether there is a demand for a similar service in your region and who your potential consumer is. Identifying demand involves the use of different methods; for individual tours, you can launch an online survey; the method is quite effective and inexpensive.
Step two. If you already own a travel agency and simply want to expand the range of services, you will not have to go through the procedure of legalizing your activities again.
If this is your first business venture, then you need to register an organization, choose a taxation system, open a current account for the organization. To begin with, we recommend registering as an individual entrepreneur with a simplified taxation system (tax is 6%).
The whole procedure will cost you 800 rubles in state duty, which will need to be paid upon registration.
Step three. Registration was successful, but no matter how much you like your own last name, the name of individual entrepreneur Vasechkin, Sokolov, Petrov or Sidorov is not the most the best option for such an organization. Think about the name, involve relatives and friends to help, or use the naming service, popular on many freelance exchanges.
Step four. It's time to look for a room. You don’t need a huge office and hundreds of employees, but you also don’t need counters in shopping centers won't fit either. We advise you to rent an office no more than 20 square meters close to the offices of well-known tour operators in your region. Why exactly next to competitors? It’s simple: there is already a consumer, he wants to relax, and the tour operator again offers him template solutions. And here we will come in very handy with our personal approach.
For renting premises at an average cost of 1 sq. m equal to 1200 rubles (except for Moscow and St. Petersburg) monthly you need to save 24,000 rubles plus variable rent (electricity, water) of approximately 2500. In total, the premises will cost you 26,500 rubles monthly.
Step five. It is necessary to think over the design of the office, furnish it and install the necessary equipment. To start workplace there can only be one, and it will be yours. Having worked on your own, you can then correctly convey the idea and specifics of your business to future staff.
Office design should be memorable, non-trivial, but not annoying; show your imagination and bring the idea to life. If you are not creative, use the help of professional designers, but be prepared for considerable expenses. Don’t be like everyone else - you’re an innovator in the tourism business, let you have rocking chairs instead of ordinary sofas, and let the fluffy carpet, if you wish, cover the boring parquet. To get started, 50,000 rubles will be enough for decoration and furnishings. Plus, don’t forget about technology: computer, printer, phone, router. Their purchase will also cost you about 50,000.
If the start-up capital allows, you can install a projector in the office, which will help in the presentation of each tour.
Step six. Everything is ready to go, but what to offer to clients? There is no need to reinvent the wheel here; you can take standard directions from tour operators, but do not offer the client the usual excursions, but create a personal route and entertainment plan. The scheme of work is as follows:
- The client voices a desire to relax in an unusual way.
- You specify the budget, duration of vacation, number of people, which vacation is preferable - active or passive.
- Then, within 1 day, prepare several tour options for the client and invite him to a presentation.
- After the client chooses a destination, you decide all organizational issues of the trip: transport, accommodation, food, entertainment.
- The client pays for the tour, taking into account your commission in the office, and you already transfer the funds to all organizations involved in the trip. The remaining funds are your proceeds.
How much did we spend?
An algorithm for organizing individual tours as a business has been developed and is ready to start. Let's calculate the amount of investment that will be required to bring the idea to life:
- Legalization - 800 rub.
- Premises - 26,500 rub.
- “Stuffing” of the office - furniture, design, equipment - 100,000 rubles.
- Stationery - 1,000 rub.
- Advertising - 10,000 rub.
To implement the idea, 138,300 rubles are needed.
How soon will the money be returned?
Profitability According to experts, investments for this area range from 20 to 30%, that is, for every thousand rubles invested, there is from 200 to 300 rubles of profit. The tourism business is seasonal, so it will be economically more efficient to open a business in March-April, then payback period The project can last from 6 months to 1 year.
Starting a project in the fall, on the contrary, will increase the period for returning the funds spent and may shake your confidence in the project, because in Russia this time is considered unsuitable for vacation.
A year has passed
The first year of work is the most difficult, you are tormented by doubts, profitable or not your brainchild. But the investment paid off, and profits finally began to flow into your pocket. Furs, jewelry, apartments and cars are certainly great. However, do not forget that the market does not stand still, and for successful work in the long term it is necessary to develop and grow further. Think about new directions, create your own website, hold competitions, open regional branches. Everything is in your hands, go for it!
Introduction
tour recreational hike weekend
Tourism today is one of the growing and developing sectors in the global economy. It is the glue of world unity, the key path for socio-economic progress throughout the world.
On this moment There is a quick way to identify more and more new tourist destinations.
Weekend tours are becoming more and more popular. If the vacation is still far away, and the fatigue accumulated during work makes itself felt, then weekend tours - The best way take a break from everyday work and plunge into a completely different world for a short period of time, add a little variety to everyday life, without leaving important matters. This type tourism includes trips with the whole family, with a group of friends, with colleagues, or even romantic walks with your loved one. Weekend tours are ideal to celebrate a birthday or company anniversary.
The increasing workload on a person during the working week and the desire to have an interesting weekend make weekend tours more and more popular. This expresses the relevance of our chosen topic.
The purpose of the course work is to identify the essence and features of weekend tours, to organize the development of this type of recreational trip.
To achieve this goal, the following tasks will be solved:
1.Reveal the essence of weekend tours;
2.Analyze the process of developing and preparing a program for a tourist trip;
.Describe the procedure for conducting a tourist trip;
.Distribute responsibilities in the tourist group;
.Indicate the basic tourist documentation required for the tourist trip.
The object of the study is weekend tours.
The subject of this course work is the creation and technology of developing weekend tours.
The methodological basis of our work was provided by regulations and documents in the field of tourism, the work of Russian and foreign tourism researchers, and data from information resources.
1. Theoretical aspects of weekend tours
.1 Essence of weekend tours
The main directions of tourism development were educational and recreational in nature; significantly contributed to the education and spiritual enrichment of various segments of the population, contributed to the knowledge of the fatherland and the formation of national self-awareness.
Recreational trips were originally developed for business people who did not have enough time for vacation. Thus, from 1890 to the October Revolution, a tourist infrastructure was formed (transport network, restaurant and hotel industry), numerous travel companies, clubs, bureaus, companies. Two main components of the tourist market are being formalized - elite tourism of the wealthy strata and excursion and recreational tourism intelligentsia.
In the modern pace of life, many people have no time to spare time for an excursion or tour. A great solution could be tours that can be done on a weekend. These tours provide an opportunity to get acquainted with the main attractions in just one day and have a wonderful weekend.
Weekend tours are a 2-3 day vacation, usually covering only one working day - Friday.
Weekend tours have different directions:
1.educational tourism - does not depend on the age of the participants, only on their range of interests.
Educational tours are divided into:
· stationary tours (stay of tourists in one city, tourist center);
· route tours (visits to several settlements, attractions, built in the form of a travel route);
· entertainment tours (entertainment during a tourist trip. The main programs are excursion and entertainment.
Entertainment tours can be:
· periodic or one-time - organized for holidays, vacations or traditional festivals;
· regular - tours to specially created places of permanent entertainment.);
2.Eco-tourism - includes both small educational tours for schoolchildren and regular tourism programs in national parks and reserves;
3.Business tourism - tourist trips for business purposes.
Despite the wide variety of types of tourism, recreational trips on weekends are in greatest demand among the population.
1.2 Organization, preparation and conduct of recreational trips during the day off
Important points organizing and conducting recreational hikes is determined by the organizers of the hike (tour companies or leaders of amateur hikes), based on the goals and objectives set for the hike, safety requirements, availability of organizational and material resources, etc. Thus, the very effectiveness of achieving the goals of each specific hike will be dictate the basic requirements for its organization and conduct.
During the preparation of a recreational trip, tourists solve a number of organizational issues:
· Choosing a hiking area;
· Development of a hiking route (route threads);
· Recruiting a hiking group and distributing responsibilities in a hiking group;
· Drawing up a calendar plan for the trip;
· Choosing the necessary camping equipment;
· Drawing up a camping diet and determining a camping diet;
· Preparation of necessary travel documentation (if necessary).
When choosing a hiking area, you should consider:
· goals and objectives set before the campaign,
· composition of a specific hiking group (age, health status, aspirations and wishes of the participants),
· the amount of free time that the participants of the trip have.
For recreational and health hikes, an area is selected that will allow the best fulfillment of the objectives of health improvement and proper rest of the participants in the natural environment. Cognitive tasks can also be successfully combined with recreational tasks - expanding the horizons of the participants, their knowledge of nature, the cultural and historical heritage of their ancestors, etc. Typically, such trips are made “in their native land” and pursue, among other things, local history purposes.
In addition, the choice of area is determined by the presence of targeted recreational and educational sites that will arouse the greatest interest among hike participants: local sections of the route with the most beautiful landscapes, picturesque lakes or groups of lakes; rivers, attractive areas of forests (light pine forests, groves of broad-leaved trees), etc.
In the hiking area there should be convenient points of access to the beginning of the route and points of departure from the end of the route. The hiking area must have good cross-country ability - it is desirable that it includes a fairly dense network of forest, field roads and trails suitable for hiking and cycling. In this case, participants will not experience physical and emotional overload while moving along the route. In addition to the above criteria, we note that the hiking area must contain a sufficient number of sources of clean water for catering; places convenient for organizing overnight stays and recreation for tourists (including equipped tourist parking lots). The most common type of recreational hiking is weekend hiking. Therefore, the limited hiking time also leaves its mark on the choice of hiking area: recreational areas from among those close to the place of residence of the participants.
After choosing a hiking area, based on available cartographic material and other information, a specific hiking route (route thread) is developed. The route line, developed according to the topographic map of the hiking area, represents the following sequence of landmarks:
starting point;
· reference points for daytime marches;
· tourist stops;
finishing point.
In the case of marked routes, the route thread is not only plotted on the map, but in one way or another marked (marked) on the ground.
Choosing a hiking area and developing a route are the defining tasks of the preparatory period.
When developing a route for a recreational hike, the following creative work is performed with a topographic map and other information materials:
· the required length of the route is determined (taking into account the composition of the group and the intended goals of the trip);
· from all those present in the hiking area, specific target recreational and educational sites are selected;
· specific arrival points (route starting points) and departure points for the group from the route are determined that are convenient for reaching the intended recreational and educational sites of visit;
· places for organizing bivouacs and large halts are determined, which should maximally satisfy the tasks of safety, recreation and health improvement of participants, as well as the implementation of excursion and educational tasks;
· the tactical route scheme is determined (linear, circular, with sections of radial movement);
· the ways to reach the intended main recreational and educational sites and points for organizing lunch stops and bivouacs are determined (the route of the group);
· the route, as a result of the above actions, is divided into separate, feasible for the participants, day trips of a certain length;
· During daytime crossings, reference landmarks are outlined for precise movement along the route (point, linear, area).
At the preparatory stage, a schedule can be drawn up. In fact, with this document the trek leader answers the questions: what is the group doing and where is it on certain dates and times of the trek. In particular, it is the schedule that determines the date and time of arrival at the beginning of the route and departure from the end point of the route; the number, dates and places of organization of days and half-days along the route, dates of overnight stays at designated points and the length of certain day trips.
In addition, the schedule determines:
· timing of visits and time spent on recreation at recreational facilities;
· time of excursions (museums, nature reserves, individual cultural, historical and natural monuments) and other recreational activities (competitions, games, beach and swimming holidays, etc.).
In general, there are no standard requirements established by regulatory documents for organizing and conducting recreational trips, except in the case of trips with students. For hikes with students, the Ministry of Education has prepared a special “Instruction for organizing and conducting hikes with students.” Neither this nor any other regulatory documents regulate the quantitative parameters of a recreational hike (the duration of the hike and the length of the route), the choice of the hiking area, the staffing of the hiking group, the choice of equipment and the order of meals for participants in hiking conditions, etc.
Hikes are carried out in accordance with the “Rules for organizing and conducting amateur tourist hikes and trips on the territory of the Russian Federation.”
The route sheet or route book (Appendix 1) is the most important tourist document.
The main purpose of documentation is to help ensure the safety of tourist travel. Route documentation allows you to control the movement of groups along the route, forces group members, in the process of preparing and submitting a trip report, to analyze their actions, learn from the mistakes they have made and teach others.
The documentation may have artistic design containing the logo and name of the organization that ordered the forms. This especially applies to the route sheet, route book and control note.
All organizations conducting travel must be provided with itinerary documentation.
1.3 Distribution of responsibilities in the tourist group
Organizing a tourist trip certainly includes assembling a group. A recreational hiking group is formed on the basis of common interests and the desire to take part in a specific tourist event. In the case of weekend hikes and recreational and health hikes, the health status of the participants may serve as a limitation (it must allow them to endure the physical stress of the hike). It is recommended to form a group of participants of approximately the same age and social status (then a community of interests and ease of communication is achieved. At the same time, it is known from tourist practice that the effectiveness of managing a group and achieving the goals of the trip will be maximum if the group of tourists does not exceed 12-15 participants. In the case of more massive hikes, it is advisable to divide the entire hiking group into “sections” with their own tourist leaders (instructors).
In tourist groups, where participants independently organize a trip, their functional responsibilities are distributed between them.
1.The group leader is the most experienced and respected tourist or trained instructor. He is responsible for everything that happens during the hike, including safety.
2.The food manager is responsible for food preparation, calorie content, variety, organizes the purchase of products, their packaging, and controls their consumption along the way.
.The responsibilities of the deputy manager or equipment manager include the selection and preparation of tents, kerosene stoves, and other group and special equipment.
.A medic monitors the condition of tourists and, if necessary, provides medical assistance.
If the group size is sufficient, individual tourists are assigned to keep a diary of the trip, take photographs, a repairman is assigned, and in children’s groups, someone responsible for the cultural program of the trip. All these responsibilities will allow tourists to have a more interesting time on the route and provide assistance to the leader.
In commercial tourist groups, which are organized either by travel companies or guides involved in the organization active species tourism, the functions of the leader are performed by the trek instructor. The distribution of responsibilities during the hike is voluntary.
So, we note that tourism, which arose and developed as an objective social need, gradually established itself as one of the important means of educating people. Its development traces the formation of prerequisites for organized group (collective) hikes and travels; approval of hikes as a means of education; the formation and subsequent development of tourism as a social phenomenon that successfully contributes to the comprehensive solution of educational, educational, health and sports tasks.
2. Providing services for tourists as part of a recreational weekend trip
.1 Designing a model of a recreational trip during a weekend
When developing and designing a weekend recreational trip program, it is necessary to rely on GOST R 50681-2010 “Tourist services. Design of tourist services" and other regulatory documents.
This standard establishes the procedure and rules for designing tourism services, including those that make up this tourism product.
The weekend recreational trip program must fully comply with the requirements of this standard.
This standard is applied by legal entities, regardless of their organizational and legal form and form of ownership, by individual entrepreneurs providing tourism services and/or services for the development of technical documents in the field of tourism.
In accordance with GOST R 50681-2010 “Tourist services. Designing tourist services” we created a model of a recreational trip as part of a weekend trip.
“The Land of Snow-White Trails” is a weekend ski trip.
In accordance with the provisions of GOST R 53522-2009 “Tourist and excursion services. Basic provisions", the activities of a tourist organization include the provision of tourist services of the following types:
· security services for tourist routes;
· provision of information materials, tourist maps, route descriptions, natural obstacles;
· services for training in special tourism skills;
· consulting services, including issues of organizing recreational trips and ensuring safety on tourist routes, etc.
.The purpose of the recreational trip: educational - recreational;
.Duration of the recreational hike: 2 days;
.Length of the recreational hike route: 37 km (day 1 - 21 km, day 2 - 16 km);
.Region in which the recreational hike is carried out: Moscow region;
.The route of the recreational hike: Kalistovo - Lugovaya - Gerasimikha - Beklemishevo - Sboevo - Morozki;
.Starting point of the recreational hike: Kalistovo railway station;
.End point of the recreational hike: Morozki railway station;
.List of stops on the route: Lugovaya, Moscow, Beklemishevo, Sboevo;
.List of overnight stays: Moscow;
.Date of the recreational hike: 01.11.14 - 02.11.14;
.Number of people in the group: 9 people aged 40 to 50 years.
The weekend recreational hike route consists of:
Day 1. Saturday. 11/01/14
:40-meeting at Komsomolskaya ring road in the center of the hall.
After purchasing tickets, you need to take the train to the Kalistovo station.
Having arrived at your destination, you should check the serviceability of your equipment, and then start moving along the route.
During the hike, the instructor describes the life and habits of the forest inhabitants and tells interesting hunting stories.
:00-stop for lunch near the village of Lugovaya. (Lunch includes Solyanka soup, rye bread, jelly).
A few kilometers of a leisurely journey is the monastery of the “Sisterhood in the name of St. Ignatius of Stavropol.”
The monastery provides accommodation in five standard rooms (the room includes a bathroom combined with a toilet; two beds; color TV; air conditioning; free WI-FI). After accommodation in the rooms, a tour of the monastery is provided. (Introduction to the daily routine and life in the Sisterhood, visiting the icon-painting workshop of the Sisterhood, listening to poems and works of the sisters). The cost of the excursion is included in the cost of the weekend recreational trip program.
In the courtyard prohibited: smoking, drinking alcohol, swearing.
After the tour, dinner is provided at 19:00 (Dinner includes buckwheat porridge with mushrooms, lemon-honey kvass) and entertainment until 23:00. (Songs of nuns, reading poetry, teaching Russian folk dances, round dances).
Day 2. Sunday. 02.11.14
The day doesn't start too early.
:00 - breakfast. (Breakfast includes tea, pancake pie)
:00 - exit to the hiking route.
The route passes through forest paths, fields, slopes, and long gentle hills. In some places the route passes by villages.
:00 - stop for lunch near the village of Beklemishevo. (Lunch includes chicken soup, rye bread, ham, sweets, tea).
:00 - stop for a snack after passing the village of Sboevo. (Snack includes tea, chocolate, fresh apples).
19:30 - arrival at railway station"Frost".
The co-executor for accommodation, meals and leisure activities for tourists is the Russian Orthodox Church“Sisterhood in the name of St. Ignatius of Stavropol” (Moscow). Agreements have been concluded with this co-contractor, guaranteeing the accuracy and timeliness of the provision of tourist services. The organizer is the Tourist “ADVENTURE CLUB”, on whose website (#"justify"> .2 Development of a recreational hike route
The choice of hiking area is based on an analysis topographic maps, diagrams and other information documents containing information about excursion sites in the hiking area, natural monuments, tourist sites, etc.
When choosing an area for any hike, you should first of all take into account the goals and objectives set for it. Accordingly, an area is selected for recreational trips that will best fulfill the objectives of improving the health and proper rest of the participants in the natural environment. Cognitive tasks can also be successfully combined with recreational tasks - expanding the horizons of participants, their knowledge of geography and nature native land, cultural and historical heritage of ancestors, traditional way of life life of the local population, etc.
From this point of view, the most optimal areas for a recreational hike are those with the greatest recreational potential. Territories with pronounced recreational potential are not polluted economic activity territories containing significant forest areas (light pine forests, broad-leaved forests); picturesque landscapes, with well-defined relief and vantage points; hydrographic objects (rivers and lakes suitable for swimming and recreation). This is the above-mentioned set of recreational resources and recreational and educational objects necessary for the formation of a tourist product. The very presence in such areas brings a huge charge of energy to a person and, if the hike is accompanied by an ecological, local history excursion, it gives tourists new knowledge about their region.
A recreational and health hike involves mandatory, but limited and calculated taking into account the gender, age of the participants in the hike, and their state of health, physical activity. The movement of participants along the route should not lead to excessive physical and mental fatigue, but should give them a feeling of slight pleasant fatigue and satisfaction from the physical work performed. Consequently, the area of a recreational hike should be “convenient” for achieving recreational goals. There should be convenient routes for the arrival and departure of the tourist group (railway, road); it must contain a choice convenient, not tiring roads and trails for walking. This is one of the conditions necessary for the formation of a recreational tourism product.
It is desirable that the hiking area provides other opportunities for the best possible recreation for the hiking participants. From the point of view of environmental protection and maximum comfort for participants in a recreational hike, a hiking area that contains equipped places for tourists to spend the night and rest has an advantage. Moreover, such tourist camps are usually set up in the most picturesque places suitable for recreational purposes with sources of clean water. Availability in the area of specially equipped or suitable for the group to equip places for overnight stay and rest tourists and a sufficient number of sources of clean water for catering.
When choosing an area for a recreational trip, an important factor is the amount of free time that the participants have and their potential material (financial) costs. Therefore, they try to choose the area for such a trip closer to their place of residence, reducing time and material expenses for travel.
After choosing a hiking area, based on available cartographic material and other information, tourists develop a specific hiking route (route thread).
Large lunch stops must be located in safe places with clean water suitable for preparing hot meals. At the same time, you must try to choose stopping places that are not just suitable, but also potentially the most suitable for a good rest. It could be a lake with the possibility of fishing and swimming in the summer; a picturesque high river bank, a place suitable for holding entertaining competitions, etc. It is convenient for lunch stops to be located near the excursion or recreational sites planned for visiting. If the hike passes through the territory national park, or other well-known recreational areas, tourist recreation centers can be specially equipped and marked on the tourist map. When developing a ski trip route, you don’t have to “link” stopping places to the water sources marked on the map. To organize stops, in this case, forest areas should be found on the map. Here tourists are provided with protection from the wind and firewood for stopping in winter conditions.
Based on the location of target recreational facilities in the selected area and convenient starting and finishing points of the hike, tourists determine the optimal tactical route for constructing the route:
· linear - the route is not closed, it has different start and finish points, distant from each other;
· roundabout - a single start and finish point;
· combined - a route that includes circular sections on a linear whole route or sections of radial movement (radial exits are carried out from a resting place to target objects with a subsequent return to the starting point along the same path. The use of radial movement on the route allows tourists to effectively sightsee and enjoy more fully unique natural objects(they are not burdened with traveling cargo, and are not limited by narrow time frames)).
The main thing is that the chosen tactical scheme best suits the solution of the assigned recreational tasks along the route.
Based on the analysis of cartographic and other information, specific routes to excursion, recreational sites and resting places are outlined. The map shows forest, field (but not highway, automobile) roads going in the right directions, and other linear landmarks for movement (clearings, river banks, etc.). During a recreational hike, preference should be given to forest or field roads and trails marked on a topographic map that are convenient for tourists to travel (if they are known to the leader or described in special materials). The length of crossings along clearings and off-roads should be limited.
Thus, the map determines the specific route for the day's hike. It is important that this line runs through areas containing recreational resources of the area.
Within the day's transition, a number of reference points for movement should be outlined. These landmarks will be needed for the purpose of confident orientation and adherence to the intended route.
Various terrain landmarks serve as reference points for the route:
· point (road intersections, individual buildings, bridges, etc.);
· linear (roads and clearings used for movement or crossed during movement, river banks, boundaries between forests and fields, etc.);
· areal ( settlements, lakes, small forest areas).
At the end of the “rough” work done, you should evaluate the intended route as a whole:
· suitability of the point of arrival to the beginning of the route and the point of departure;
· the attractiveness of the selected recreational and educational objects, the convenience and reliability of the selected routes to them;
· the logic of the chosen tactical route scheme, stop locations, etc.
Based on the scale of the map, it is necessary to once again carefully measure the length of all planned daily crossings; determine the total length of the route and compare it with the intended parameters for a specific group of tourists. If necessary, the necessary adjustments are made to the planned route, and the final route line is plotted on the map, indicating the starting points, finish points and places of all field rest stops with a symbol (D).
2.3 Determination of methods for quality control and safety of designed tourist services
In accordance with GOST R 52113-2003 “Services to the public. Nomenclature of quality indicators”, this tour program fully satisfies the requirements of regulatory documentation and consumers, a high indicator of safety of life and health of participants in a recreational trip has been determined, the compliance of which with established requirements is the main condition for recognizing this service as high-quality.
Also, based on the above standard, an analysis of draft documents for tourism services was carried out by specialists - representatives of the relevant functional divisions of the tourism organization. Independent experts were involved.
Analysis of draft documents is aimed at identifying and timely eliminating inconsistencies.
Approval of project documents for tourism services is carried out by the head of the tourism organization.
In the case of designing a service at the request of the customer, technical documents for the designed tourist services are agreed upon with the customer.
Changes and additions made to the design documents are approved by the head of the tourism organization and agreed upon with the customer, if the design was carried out at his request.
Analysis of draft documents confirmed:
· compliance of the established characteristics of the designed service with safety requirements for the life and health of tourists, as well as environmental protection;
· compliance of requirements for tourist service processes with the designed characteristics of services;
· the effectiveness of methods for monitoring the quality of tourist services and the objectivity of assessing their characteristics.
Tourist organization has entered into agreements with partners providing accommodation, food and security services for tourists, as well as providing an entertainment and animation program for the leisure of tourists.
Agreements were concluded with organizations that ensure the safety of tourists along the route. In accordance with GOST R 50644-2009 “Tourist services. Requirements for ensuring the safety of tourists", the safety of tourists is ensured through the implementation of a set of measures of an organizational, technical, diplomatic, financial, law enforcement and other nature, aimed at reducing risks to an acceptable level, through a clear delineation and fulfillment of responsibilities by all participants in the process of providing tourism services and compliance by tourists personal safety requirements.
Conclusion
To summarize, we note that tourism, which arose and developed as an objective social need, gradually established itself as one of the important means of educating people. Its development traces the formation of prerequisites for organized group (collective) hikes and travels; approval of hikes as a means of education; the formation and subsequent development of tourism as a social phenomenon that successfully contributes to the comprehensive solution of educational, educational, health and sports tasks.
Weekend tours have become the most popular in our time. Weekend tourism is a very broad concept that includes a wide variety of types of recreation.
An important component of weekend tours is the organization, preparation and conduct of hikes, the systematic implementation of which ensures the achievement of set goals, the solution of educational, educational and sports tasks with maximum health benefits and complete safety of the hike participants.
Before starting a hike in a tourist group, it is necessary to distribute the responsibilities of all participants.
The organization, preparation and, directly, the conduct of the trip is carried out on the basis of tourist documentation. Documentation helps ensure the safety of tourists, allows for control over the movement of groups along the route, and forces group members to analyze their actions in the process of preparing and submitting a travel report.
The process of designing tourism services consists of several stages.
The first stage of design is drawing up a model of a tourist service.
The second stage of designing a recreational trip program is to establish standardized characteristics/indicators for this tourist service.
The selection of a hiking area is carried out on the basis of an analysis of topographic maps, diagrams and other information documents containing information about excursion sites in the hiking area, natural monuments, tourist sites, etc. Based on the analysis of cartographic and other information, specific routes to excursion, recreational sites and resting places are outlined.
Thus, the map determines the specific route for the day's hike.
The third stage of designing a weekend recreational trip should contain in the documents regulating quality control, established methods and forms of monitoring for compliance with the designed characteristics.
The result of the analysis of draft documents is the clarification of the content of technical documents for the designed tourist services.
In the course of writing the course work, we determined the essence of recreational trips, examined in detail the features of organizing and conducting weekend tours, and compiled a model of a recreational trip tour within the framework of a weekend, corresponding to all regulatory documentation.
Thus, the goal of the course work set by us has been achieved.
Literature
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.GOST R 50681-2010 “Tourist services. Design of tourist services"
.GOST R 52113-2003 “Services to the public. Nomenclature of quality indicators"
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Not everyone can afford to go on a full-fledged vacation, for example, to hot countries. The reason may be a lack of financial resources. Or maybe there is simply not enough time for the trip. However, this does not mean at all that you should give up the long-awaited rest and limit yourself. They will always come to your aid best tours weekend from Minsk on the page http://globe.by/vse-tury. You can be sure that among the wide variety of offers you will certainly find something to suit your taste.
By the way, weekend tours are also popular among those who are still very far from vacation, but no longer have enough energy to work. What could be better than taking a short break and rejuvenating? Moreover, you can plunge into a completely different atmosphere; in the hot summer, go to ski resort with snow and frosty wind. And in the midst of winter cold, bask under the scorching rays of the southern sun. Or just find great option excursion tour V Saint Petersburg on the website globe.by, and enrich yourself with acquaintance with cultural capital Russia.
Weekend tours may vary. You can choose a modern and comfortable bus. In this case, you can combine the trip with traveling by train. Or travel on it to a European or any other country, combining plane, bus and/or railway and a bus. Each option has its own advantages. The cost of traveling within your own country will be much lower, and in this case you will not need to obtain visa documents.
The advantages of weekend trips are obvious from any angle. If you put off vacation because you don't have free time, problem solved. You can go on your short vacation, say, after work on Friday evening. And return full of strength and vigor on Sunday evening or Monday morning. You will be offered various options.
If your vacation was postponed for financial reasons, then the difficulties here too can be solved. The cost of such tours is much lower. It all depends on where exactly you want to go. You can leave or fly to almost anywhere in the world. The price of the trip will in any case be less than a full-time trip. By the way, weekend tours offer the same recreational conditions as regular tours - the same meals, the same hotel rooms, seats on planes, and so on. If you want to arrange for yourself good vacation, purchase weekend tour packages.
Short description
Weekend tours are short-duration tours (1-2 days), allowing you to fully relax in a couple of days. Compared to other types of tours, weekend tours have many advantages:
1.This is a unique opportunity to visit various historical places our Motherland, as well as travel abroad without any interruption from work;
2.This is a great opportunity to celebrate birthdays, anniversaries, or just a meeting with friends in an unusually fun way;
3. This is the most economical type of vacation, since you do not need to spend money and time packing your suitcases.
Introduction……………………………………………………………………………….. ….3
Chapter 1. Weekend tour
1.1 History of tourism, travel and excursion activities in Russia……………………………………………………………………………………..
1.2 The concept of weekend tours, free time, leisure, and recreation………………………………………………………………………………..1
1.3 The concept of weekend tourism and its content……………………….19
Conclusion for Chapter 1…………………………………………………………………………………25
Chapter 2. Technology for developing a weekend tour
2.1 Principles and procedure for organizing weekend tours……………....26
2.3 Family tourism……………………………………………………………..30
2.4 Weekend tour program from travel company"Rus-Travel", Dinopark on Lake Bannom"
Conclusion on chapter 2………………………………………………………………………………………......39
Conclusion…………………………………………………………………………………..40
Bibliography…………………………………………………………….............
Attached files: 1 file
ANOSPO Chelyabinsk College Principal
Course work
In the discipline "Tour Operator Technology"
On the topic: “Drawing up service programs for weekend tours”
Student: Safina Indira Rifatovna
Specialty: "Tourism"
Teacher: Tarkhanova Galina Petrovna
Chelyabinsk 2014
Introduction………………………………………………………… …………….. ….3
Chapter 1. Weekend tour
1.1 History of tourism, travel and excursion activities in Russia……………………………………………………………… …………………………..
1.2 The concept of weekend tours, free time, leisure, and recreation………………………………………………………………………..1
1.3 The concept of weekend tourism and its content……………………….19
Conclusion for Chapter 1………………………………………………………………………………… 25
Chapter 2. Technology for developing a weekend tour
2.1 Principles and procedure for organizing weekend tours……………....26
2.3 Family tourism……………………………………………………………. .thirty
2.4 Weekend tour program from the travel company "Rus-Travel", Dinopark on Lake Bannom"
Conclusion on chapter 2…………………………………………… …………………...............39
Conclusion………………………………………………………………………40
Bibliography…………………………………………………… ……….............
Appendix……………………………………………………… …………………...4
Introduction
Weekend tours are short-duration tours (1-2 days), allowing you to fully relax in a couple of days. Compared to other types of tours, weekend tours have many advantages:
1. This is a unique opportunity to visit various historical places of our Motherland, as well as travel abroad without any interruption from work;
2.This is a great opportunity to celebrate birthdays, anniversaries, or just a meeting with friends in an unusually fun way;
3. This is the most economical type of vacation, since you do not need to spend money and time packing your suitcases.
Such tours are ideal for families with children. By purchasing a weekend tour, you can spend an unforgettable weekend with your child, for example at Disneyland. This is a weekend he will definitely never forget!
Very often such tours are purchased for various corporate events. Isn't it great to celebrate an anniversary in a company somewhere in Europe!?
Weekend tours were invented for people who do not have enough time to relax. Every year, weekend tours are becoming more and more popular - this is a great opportunity to have a great rest without waiting for vacation or for those who cannot disconnect from work for a long time.
How often do people wait for a day off in the hope of getting some rest, but still spend it at home. You can truly relax on the weekend, afford weekend tours with its variety.
The most attractive thing about these tours is the variety of recreational opportunities. These tours offer a variety of programs. Travel such as weekend tours allow you to escape from everyday life and have a great rest.
The topic of the course work was chosen because this type of tour is in great demand among the population.
Because most of The population lives in large cities, with a constant, often aggressive flow of information and a poor environment. Weekend tours and various weekend entertainment programs that this destination offers will help solve some problems and satisfy people’s needs for short-term rest and restoration of physical and spiritual strength, a change of environment and impressions, a variety of leisure activities and emotional saturation, pastime.
Due to the short duration but high frequency of these tours, the population is actively involved in socio-cultural activities, which directly affects both the development of the economic infrastructure of the country or region, and the cultural level of the population.
The problem is the contradiction between the features of weekend tourism, as an effective form of organizing recreational activities, on the one hand, and modern work practices that do not fully realize the recreational potential of weekend tourism.
This implies the purpose of the study. Based on the study of the features of weekend tourism, determine the main provisions for optimizing activities for organizing weekend tourism.
Research objectives:
1. Define the concept of free time, leisure, recreation for a more detailed study of such a phenomenon as weekend tourism.
2.Identify and consider the problems and challenges facing weekend tourism. Define the concept of a weekend tour and its content.
3. Summarize the collected material to define family and weekend tourism and describe the structure of weekend tours, goals and objectives, order and methods of developing tours, identifying the target audience, for subsequent effective promotion of the original product.
The object of the study is weekend tourism.
The subject of the study is the optimization of activities for organizing weekend tourism.
Research methods:
Studying specialized literature, documents, as well as Internet resources;
The theoretical significance of the study lies in the fact that an attempt was made to study information about the organization of weekend tours, since it is fragmented, and there were many inaccuracies in the use of terminology regarding weekend tourism.
The practical significance of the study lies in the fact that this work can serve as methodological assistance to organizers of weekend tourism (recreation centers, sanatoriums, travel companies).
Chapter 1. WEEKEND TOUR
1.1 HISTORY OF TOURISM, TRAVEL AND EXCURSION ACTIVITIES IN RUSSIA.
From the end of the 16th century, people began to travel not only for trade, but also for educational purposes. Peter I played a huge role in the development of Russian travel. Peter I sent people not only on business trips, but also for educational purposes. Peter instructed: “look, see and write down.” Peter traveled to Italy, England, Holland, he traveled not only himself for educational and health purposes, but also forced others to travel and receive treatment. Peter became the founder of balneological tourism. The first resort that Peter created was named after the god of war and iron, Mars, “Marcial Waters”.
A year before his death, Peter himself drew up a detailed plan for V. Bering’s journey. After Peter's death in 1725, Bering set off on his first Kamchatka journey. The purpose of the trip was to check if there was an isthmus between Europe and America. Peter, the first of the rulers who devoted a lot of effort to improving transport and roads. He was the founder of the Russian navy.
In the 18th century, travel became an important part of the life of secular society. Nobles traveled all over the world. In those days it was prestigious to visit Europe and the East. Travel was a means to take a person out of his everyday life, broaden his horizons, and master the language. In the 18th century, it became mandatory to send children to Europe, both for study and so that they could learn the life of travel.
Until the mid-19th century in Europe and Russia, travel was not an end in itself. Travel pursued trade, educational, medical, cognitive, missionary and religious purposes.
At the beginning of the 19th century, excursion activities began. Excursions are always created for educational purposes. In order to conduct excursions, it was necessary to create circles and various societies.
In Russia, the first excursions were conducted by the “Society for the Restoration of Christianity in the Caucasus.” The first excursions in 1870 in the city of Tiflis were carried out for students of the Alexander School, exploring the sights of the Caucasus. Many organizations used excursions to educate the people. The excursion activities of these organizations led to the opening of a museum, historical and cultural monuments, various exhibitions.
In 1872, based on the first industrial exhibition, the first Polytechnic Museum was opened, and in 1873 it was founded Historical Museum. During this period, the “Society of Natural History Lovers” became widely known. The company had its branches in St. Petersburg, Moscow, Tiflis, Kazan, Yekaterinburg and other cities of Russia.
Beginning in 1899, a commission worked under the Pedagogical Society in Moscow to organize general educational excursions for students. These commissions created their own collections and magazines: “Excursion Bulletin”, “School Excursions and School Museum”, “Russian Excursionist”, and these societies also trained excursion leaders. The main purpose of the excursions was to maintain people's educational interest in travel.
Most of the territory of Russia is occupied by mountains and mountain ranges. Naturally, there was high interest in mountain tourism in Russia. In Russia, the first alpine club was created in 1877 in Tiflis. Soon the same club was created in Tbilisi and a few years later the two clubs merged into one, and it became known as the “Crimean-Caucasian Mountain Club”. Its founders were world-famous scientists: V.I. Vernadsky, P.P. Semenov-Tyan-Shansky, D.N. Anuchin and others. In 1895, the first Russian tourist club was formed in St. Petersburg. “Club of cyclists-tourists”, the so-called Russian touring club. Soon the club had many branches in Moscow, Kyiv, Riga, Kharkov, Tobolsk, Rostov and Blagoveshchensk.
The spread of hiking and cycling, mountain climbing and excursions, the attention paid to tourism by many educational institutions, scientific and professional societies, the desire of the Russian intelligentsia to use tourism and excursion activities to educate the people - all this formed the necessary preconditions for uniting tourism lovers in specialized organizations. The societies “Crimean-Caucasian Mountain Club” and “Club of Cyclists-Tourists”, which arose at the turn of the century, were the leading tourist organizations in the Russian Empire.
Tourism in the 19th century. in general, it was not widespread, as in Europe, because in the country after the abolition of serfdom in 1861. level living wage for the bulk of the population was very low, while the lower strata of the population were completely illiterate. In 1900, the “Russian Mining Society” arose. Its founders were famous scientists: V.I. Vernadsky, P.P. Semenov-Tyan-Shansky, N.M. Przhevalsky and others.
In 1901, the “Russian Touring Club” was transformed into the “Russian Society of Tourists,” which existed until the summer of 1928. According to the charter, students, women and persons of lower ranks could not be members of the ROT. Roth members were privileged money people. The society set as its task the organization of tourist trips in Russia and abroad, acquaintance with the sights of ancient Russian cities, as well as the organization of trips to “holy places”.
In 1907, a commission was created under the “Russian Society of Tourists” to organize educational excursions around Russia for schoolchildren, which was engaged in excursions around Russia and acquaintance with ancient Russian cities. In 1911, the board of the company moved from St. Petersburg to Moscow. In 1914, the “Russian Tourism Society” numbered 5 thousand people.
After the events of 1917, many organizations and societies were banned. The emergence of Soviet tourism can be dated back to the 20s of the 20th century. In 1918, the first tourist organization “Bureau of School Excursions” was created. In 1919, decrees on healing areas were adopted. Resorts of various directions began to be built on their basis. In 1920, a decree “on the use of Crimea for the treatment of workers” was signed. In 1921, a decree was adopted on the organization of rest homes. Active construction of tourist centers, sanatoriums, resort centers, pioneer camps, etc. begins.
Churches, country houses, estates of landowners and other houses of rich people, which today are considered architectural monuments, were used as holiday homes. Since the 20s, the “Russian Society of Tourism” began its active work again. In 1928, ROT was closed, and on its basis the “Society of Proletarian Tourism OPT RSFSR” was created, and in March 1930 - the “All-Union Voluntary Society of Proletarian Tourism and Excursions”, OPTiE, with 6.5 million members. The “Society of Proletarian Tourism and Excursions” united excursion and tourism societies and organizations, such as “Soviet Tourist”, “Tourist of Georgia” and others. In 1929, the All-Union Joint Stock Company “Intourist” was created to serve foreign tourists and organize tourist trips for USSR citizens abroad.
Over time, Intourist opened branches in many cities of the USSR and representative offices in foreign countries. Subsequently, the State Committee for Intourist of the USSR owned 4 travel companies and over 20 representative offices abroad, some of which were registered under the sign of VAO Intourist.
In the spring of 1936, leadership domestic tourism and on excursions is transferred to the All-Union Central Council of Trade Unions. A Center for Tourism and Excursion Management was established under the All-Russian Central Council of Trade Unions, with corresponding departments in the republics, territories and regions.
